I approach research the way I approach life:
observant, curious, and never quite done wondering.

I approach research the way I approach life:
observant, curious, and never quite done wondering.

I approach research the way
I approach life:
observant, curious, and never quite done wondering.

hey there!

i'm Celia ;)

I chase sparks and tingles through observations, small adventures, new ways of seeing, untangling complex threads and slowly weaving them into something clear and meaningful.


I enjoy sitting with ambiguity, noticing quiet details, and turning messy systems into coherent stories.


a little about me:


  • mixed-method UX researcher

  • international business marketing strategist

  • renaissance portrait art & history nerd (yes)

hey there!

i'm Celia ;)

I chase sparks and tingles through observations, small adventures, new ways of seeing, untangling complex threads and slowly weaving them into something clear and meaningful.


I enjoy sitting with ambiguity, noticing quiet details, and turning messy systems into coherent stories.


a little about me:


  • mixed-method UX researcher

  • international business marketing strategist

  • renaissance portrait art & history nerd (yes)

CONNECTING THE DOTS..

CONNECTING THE DOTS..

I began my career in the fast-growing cybersecurity industry, exploring the intersection of business and design in tech. What initially felt like separate experiences gradually connected, drawing me toward research and shaping me into a detail-oriented, empathetic thinker.

Believing that each experience builds toward a larger picture, I pursued the MS in Human Centered Design & Engineering at the University of Washington, where I focus on accessibility, healthcare, and A/B testing, and I’m genuinely excited to see where these dots lead next! :)

I began my career in the fast-growing cybersecurity industry, exploring the intersection of business and design in tech. What initially felt like separate experiences gradually connected, drawing me toward research and shaping me into a detail-oriented, empathetic thinker.

Believing that each experience builds toward a larger picture, I pursued the MS in Human Centered Design & Engineering at the University of Washington, where I focus on accessibility, healthcare, and A/B testing, and I’m genuinely excited to see where these dots lead next! :)

Aug 2025 – Present

IT Accessibility Assistant, UW IT Information

IT Accessibility Assistant, UW IT Information

Assisted remediating digital resources accessibility across UW campus at Access Technology Center.

Jun 2025 – Aug 2025

UX Research Intern, Ideatrix Cog AI Lab

UX Research Intern, Ideatrix Cog AI Lab

Game playtest UX research and testing, collaborating with game developers to design 3D game app using Unity.

Game playtest UX research and testing, collaborating with game developers to design 3D game app using Unity.

Jan 2025 – Jun 2025

Graduate Research Assistant, UW Direct Research Group

Graduate Research Assistant, UW Direct Research Group

Graduate Research Assistant,

UW Direct Research Group

  • Community-led research to help developing UW Medicine Healthcare Equity Blueprint 3.0.

  • Philips Health comparative AED device usability study using mixed-method data analysis.

Apr 2023 – May 2024

Researcher, Ipsos

Researcher, Ipsos

Quantitative and qualitative research focused on UX and customer journey in healthcare technology, automobile, public transportation, and FMCG.

Quantitative and qualitative research focused on UX and customer journey in healthcare technology, automobile, public transportation, and FMCG.

Dec 2021 – Jan 2023

Assistant Sales & Marketing Manager, Cyfoundry

Assistant Sales & Marketing Manager, Cyfoundry

Led UX design and research in a business & marketing role + startup fundraising pitch presenter.

Aug 2021 – Dec 2021

Product Marketing & Design Intern, Institute for Information Industry

Product Marketing & Design Intern, Institute for Information Industry

Product Marketing & Design Intern,

Institute for Information Industry

Conducted competitive & data analysis, HIPAA compliance research and content design for cybersecurity product marketing.

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© 2026 crafted by Celia Tsao

© 2026 crafted by Celia Tsao