Celia Tsao is a visual thinker in UX research
focusing on information architecture and mental mapping

Celia Tsao is a visual thinker in UX research
focusing on information architecture and mental mapping

📍Based in Seattle (open to relocation )
Human-Centered Design & Engineering @University of Washington
currently working on digital accessibility remediation @UW-IT

📍based in Seattle (open to relocation )
Human-Centered Design & Engineering @University of Washington
currently working on digital accessibility remediation @UW-IT

What I bring to the table

What I bring to the table

With a business background in tech..

I think in both business and user mindset, back it up with research during stakeholder communication

Worked in both startup and corporate..

I am strong in navigating both ambiguity and structured systems with curiosity

I have researched across..

Healthcare tech, cybersecurity, automotive, public system, enterprise B2B, art museums, and public service areas

With a business background in tech..

I think in both business and user mindset, back it up with research during stakeholder communication

Worked in both startup and corporate..

I am strong in navigating both ambiguity and structured systems with curiosity

I have researched across..

Healthcare tech, cybersecurity, automotive, public system, enterprise B2B, art museums, and public service areas

Selected Work

A/B Testing Platform Usability Study

A/B Testing Platform Usability Study

Uncovering user pain points in onboarding experience impacting 10000+ future experiments.

Usability Study

Evaluative Research

A/B Testing Platform Usability Study

A/B Testing Platform Usability Study

Uncovering user pain points in onboarding experience impacting 10000+ future experiments.

Usability Study

Evaluative Research

Deepening Gen Z Museum Engagement

Deepening Gen Z Museum Engagement

Collaborating with Seattle Art Museum to enhance engagement for GenZ visitors to drive more visits.

End-to-end UX

Research + Design

Deepening Gen Z Museum Engagement

Deepening Gen Z Museum Engagement

Collaborating with Seattle Art Museum to enhance engagement for GenZ visitors to drive more visits.

End-to-end UX

Research + Design

Designing an Empathetic Path to Social Connection for Introverts

Designing an Empathetic Path to Social Connection for Introverts

Reimagining social infrastructure with low-friction entry that enables connection for introverts through a service design thinking lens and approach.

Service Design

Generative Research

Designing an Empathetic Path to Social Connection for Introverts

Designing an Empathetic Path to Social Connection for Introverts

Reimagining social infrastructure with low-friction entry that enables connection for introverts through a service design thinking lens and approach.

Service Design

Generative Research

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Philips AEDs Comparative Usability Study Data Analysis

Collaborated with Philips Healthcare to conduct a comparative usability study of 4 on-market AED((Automated External Defibrillators) devices with 80+ participants

Health Tech

Mixed-method data analysis

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Designing for Healthcare Equity: Community-Led Research for UW Medicine

Understanding diverse voices across UW Medicine community to identify systemic inequities and helped shape a more inclusive instituitional future.

Healthcare

Coming soon

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Designing for Healthcare Equity: Community-Led Research for UW Medicine

Understanding diverse voices across UW Medicine community to identify systemic inequities and helped shape a more inclusive instituitional future.

Healthcare

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High-Speed Rail Service Passenger Experience Research

High-Speed Rail Service Passenger Experience Research

Collaborated with THSR (Taiwan High Speed Rail) on mapping how micro-frustrations across touch points compound over 1300+ user journeys and how to improve the overall customer experience.

Quantitative Research

Large-Scaled Study

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More dots? Let's connect!

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